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More than 60 percent of the $6.8 billion expected to be spent on social advertising in the U.S. QUOTE: "'People tend to go on Facebook and mobile platforms the way that people use mobile a lot, which is kind of as a time-waster. You use mobile when you're in line, when you're commuting, when you're waiting for something. It's not what we all use when we're sitting at our desks doing our jobs,' she (Rebecca Lieb) says. 'So it's about not being interruptive, it's about being informative and interesting. It's really a dimension of content marketing, which is the marketing of attraction much more so than it is the marketing of interruption.' Shifting dollars from online or traditional advertising to mobile has taken longer than most expected, says Albright. But the money is flowing now and it will continue to grow as the makeup of advertisers gets more diverse, he says."

Looks like Reddit is following the mobile advertising trend! "Reddit recently bought Alien Blue, the app that lets readers access Reddit on mobile, to hone a more sophisticated approach to smartphones and tablets. Alien Blue is Reddit's first in-house app. Now, it has a vp of sales with experience in mobile advertising to go along with the product. 'Mobile is definitely one big area of investment for the company, so my background certainly plays into that,' Jandali said in a phone interview this week."

Conversion rate of mobile ads is about half of the rate for desktop ads: "According to Marin, while 63% of clicks on Facebook ads came from mobile devices in the fourth quarter, only 34% of "conversions"-purchases and other actions a marketer aims to prompt-happened on smartphones and tablets. That's noticeably worse than search ads, for instance, which displayed a much closer parity between clicks and conversions on mobile devices-39% of clicks and 31% of conversions."

PS - there's a maybe good graph in this article. Not super pretty but it's simple and content is informative